321 Sports
321 Sports Wayfinding DesignServices MODONClient BDPCollaboration Abu DhabiLocation 2022Completed PenguinCube developed the environmental graphics and spatial identity for 321 Sports in collaboration with BDP, translating the existing brand identity into a new sports and recreation environment. The brief was to create a visual system that could strengthen the identity of the destination across its physical…
Read MoreBab Al Nojoum Bateen Liwa
Bab Al Nojoum Bateen Liwa Wayfinding DesignServices MODONClient Aperture Design StudioCollaboration Abu DhabiLocation 2021Completed PenguinCube developed the wayfinding strategy and signage design for Bab Al Nojoum Bateen Liwa in collaboration with Aperture Design Studio. Set within the natural landscape of Liwa, the project called for a navigation system that could support visitors across the destination…
Read MoreQiddiya City
Qiddiya City Wayfinding DesignServices Qiddiya Investment CompanyClient RiyadhLocation 2023Completed PenguinCube was commissioned to develop a comprehensive signage and wayfinding masterplan and design guidelines for Qiddiya City, a major emerging urban and entertainment destination in Saudi Arabia. The brief was to establish a cohesive navigation framework across the city’s diverse districts, destinations and public spaces, helping…
Read MoreKinan Mall Ceilings
Kinan Mall Ceilings Experience DesignServices Kinan MallClient DLR GroupCollaboration JeddahLocation 2021Completed PenguinCube developed Kinan Malls Ceilings, an artistic spatial installation for Kinan Malls in Jeddah, Saudi Arabia, in collaboration with lead architectural firm DLR Group. The brief was to create a distinctive intervention within the central atrium of the retail environment, combining sculptural art and…
Read MoreKinan Mall Baskets
Kinan Mall Baskets Experience DesignServices Kinan MallClient DLR GroupCollaboration JeddahLocation 2021Completed PenguinCube developed a distinctive ceiling installation for Kinan Mall in Saudi Arabia in collaboration with DLR Group, drawing inspiration from the traditional craft of palm weaving. Rooted in the everyday life of Saudi homes, palm weaving has historically been used to create roofs, walls,…
Read MoreIslamic Art Biennale
Islamic Art Biennale Wayfinding DesignServices Diriyah Biennale FoundationClient OMACollaboration JeddahLocation 2025Completed PenguinCube developed an integrated wayfinding strategy for the second edition of the Islamic Arts Biennale at the iconic Hajj Terminal in Jeddah, Saudi Arabia, for the Diriyah Biennale Foundation in collaboration with OMA. The project focused on creating a cohesive visitor journey that connects…
Read MoreAl Mugheirah Mangrove Walk
Al Mugheirah Mangrove Walk Wayfinding DesignServices MODONClient GHDCollaboration Abu DhabiLocation 2022Completed PenguinCube developed a bespoke wayfinding and interpretive signage system for Al Mugheirah Mangrove Walk in Abu Dhabi, an ecotourism and public realm destination developed for MODON in collaboration with GHD Group. The project focused on creating an intuitive visitor experience within a sensitive natural…
Read MoreSharjah Art Foundation
Sharjah Art Foundation Wayfinding DesignServices Sharjah Art FoundationClient SharjahLocation 2017Completed PenguinCube developed a modular and minimal wayfinding and signage system for Sharjah Art Foundation in Sharjah, UAE, designed to integrate seamlessly with the institution’s heritage architecture and existing urban fabric. The project focused on creating a clear and cohesive navigation system that could support visitors…
Read MoreKing Fahd Cultural Center
King Fahd Cultural Center Wayfinding DesignServices King Fahd Cultural CenterClient BLACKCollaboration RiyadhLocation 2024Completed PenguinCube developed a comprehensive bilingual wayfinding strategy, signage system and spatial communication framework for the King Fahd Cultural Center in Riyadh, Saudi Arabia, in collaboration with the Ministry of Culture and Black Engineering. The project focused on creating a clear and intuitive…
Read MoreRoyal Diriyah Opera House
Royal Diriyah Opera House Wayfinding DesignServices Diriyah GateClient SnohettaCollaboration RiyadhLocation 2024Completed PenguinCube developed the wayfinding design for the Royal Diriyah Opera House in Riyadh, Saudi Arabia, in collaboration with Snøhetta. As part of the wider Diriyah Gate development, the project called for an intuitive navigation system for a major new cultural destination, guiding visitors across…
Read More