Experience Design

Services

Kinan Mall

Client

DLR Group

Collaboration

Jeddah

Location

2021

Completed

Digital 3D rendering showing turquoise, red, and yellow sculptural pipe structures designed for the retail ceiling installation in Jeddah.

PenguinCube developed Kinan Malls Ceilings, an artistic spatial installation for Kinan Malls in Jeddah, Saudi Arabia, in collaboration with lead architectural firm DLR Group. The brief was to create a distinctive intervention within the central atrium of the retail environment, combining sculptural art and sound to transform an everyday circulation space into an engaging destination. The installation needed to respond to the scale and character of the mall while creating a memorable visual and sensory experience for visitors.

PenguinCube approached the project through spatial and industrial design, exploring how form, movement, colour and sound could interact within a large open atrium. The concept uses a network of intertwined pipes that twist, overlap and appear to float through the space. Careful consideration of proportion, structural connections and spatial composition allowed the installation to achieve a sense of lightness despite its substantial physical presence, while integrating naturally within the surrounding architecture.

The resulting installation creates a sculptural canopy of vibrant, intertwined pipes suspended within the atrium. Concealed joints and hidden structural connections maintain the illusion of weightlessness, while an integrated sound installation introduces another sensory layer to the experience. PenguinCube refined the installation on site, addressing structural weight distribution, connection details and visual integration to ensure that the final artwork performed both technically and aesthetically within the completed retail environment.

Operating at the scale of a central mall atrium, Kinan Malls Ceilings demonstrates PenguinCube’s ability to combine spatial communication, experiential design and industrial design within a complex architectural setting. In collaboration with DLR Group, PenguinCube developed and fine-tuned the installation from concept through on-site implementation, resolving technical and visual challenges as part of the process. The completed work transforms the atrium into a distinctive multi-sensory environment, adding a strong artistic identity to the wider retail experience.

Iconic structures for immersive environments

Architectural rendering layout illustrating the spatial design and structural integration of suspended ceiling sculptures above retail levels.
Industrial fabrication workshop displaying large purple and green curved pipe components during manufacturing for Kinan Malls.
Installation workers carrying a long curved blue pipe component through the retail mall corridor during on-site assembly.

Designing objects that shape spaces

Industrial fabrication of green fiberglass pipe components in a manufacturing facility for Kinan Malls.
Finished purple sculptural pipe component undergoing quality inspection prior to transport to Jeddah.
On-site preparation and surface finishing of curved ceiling pipe structures for experience design in Jeddah.
Installation team carrying a long turquoise sculptural pipe through the retail mall atrium during assembly.

Intuitive directions for an engaging journey

Retail kiosk positioned below a vibrant network of suspended ceiling pipe artwork inside Kinan Malls in Jeddah.
Upward view of yellow and blue sculptural ceiling pipes suspended in the central mall atrium near escalators in Jeddah.
Wide perspective of colorful suspended pipe artwork hovering over multiple levels of the shopping mall in Jeddah.

Visit the mall and enjoy the experience