Sports Society
Sports Society Wayfinding Design & Brand ExperienceServices Leaders Sports TradingClient DLR GroupCollaboration DubaiLocation 2018Completed PenguinCube developed the wayfinding strategy and signage design for Sports Society, a major sports and lifestyle destination for Leaders Sports Trading, in collaboration with DLR Group. The brief was to create a fully integrated navigation system for a complex environment designed…
Read MoreAl Duhu and Old Hilla
Al Duhu and Old Hilla Wayfinding DesignServices Royal Commission for Riyadh CityClient TAACollaboration RiyadhLocation 2022Completed PenguinCube developed a playful and culturally inspired wayfinding design for Al Duhā and Old Hilla in Riyadh, Saudi Arabia, in collaboration with TAA for the Royal Commission for Riyadh City. The project focused on creating a distinctive navigation experience that…
Read MoreShindagha Historic District
Shindagha Historic District Wayfinding DesignServices Dubai MuniciplaityClient DubaiLocation 2024Completed PenguinCube developed the wayfinding strategy and signage design for Dubai’s Shindagha Historic District, a major heritage destination within one of the city’s most historically significant areas. The brief focused on creating an intuitive visitor navigation system across the district’s interconnected streets, Siqqas and cultural attractions while…
Read MoreSGTS World Heritage Sites
SGTS World Heritage Sites Wayfinding DesignServices Government of SharjahClient SharjahLocation 2018Completed PenguinCube developed a wayfinding and signage system for SGTS World Heritage Sites, creating an adaptable approach to navigation and interpretation across sites with distinct architectural, cultural and environmental contexts. The brief was to develop a system that could guide visitors while also encouraging deeper…
Read MoreDubai Hills Estate
Dubai Hills Estate Design StrategyServices EmaarClient DubaiLocation 2021Completed PenguinCube developed a unified naming strategy for Dubai Hills Estate, Emaar’s master-planned community in Dubai centred around an 18-hole championship golf course. The project focused on creating a consistent approach to naming across a diverse and evolving destination, helping establish a coherent identity across its buildings, residential…
Read More747 Hangar
747 Hangar Wayfinding DesignServices Oman Aviation GroupClient MuscatLocation 2020Completed PenguinCube developed the experience brief, thematic requirements and user journey for 747 Hangar in Oman, a purpose-built aviation exhibition centred around the former Royal Aircraft of the Sultan of Oman, the Boeing 747SP ‘Sohar’. Commissioned by Oman Aviation Group, the project brings together aviation, Omani culture…
Read MoreAlserkal Avenue
Alserkal Avenue Wayfinding DesignServices Alserkal AvenueClient DubaiLocation 2016Completed Society for Experimental Graphic Design Honor AwardAward Winning Project PenguinCube developed the wayfinding strategy and signage design for Alserkal Avenue, the heart and catalyst of the regeneration of Dubai’s Al Quoz industrial district. As the cultural hub expanded to nearly twice its previous size, the brief was…
Read MoreAMAALA
AMAALA Wayfinding DesignServices Red Sea GlobalClient Red SeaLocation 2021Completed PenguinCube developed the masterplan signage strategy and design principles for AMAALA, the ultra-luxury coastal destination developed by Red Sea Global on Saudi Arabia’s Red Sea coast. Inspired by the arts, wellness and the natural beauty of the Red Sea, AMAALA is conceived as a destination focused…
Read MoreQNFSP
QNFSP Experience DesignServices QNFSPClient DohaLocation 2012Completed PenguinCube developed an immersive, media-rich learning experience for the Qatar National Food Security Programme (QNFSP), creating an interactive pavilion that communicates Qatar’s national strategy for addressing food, water and energy security. The project was designed to translate complex national initiatives and future-focused solutions into a tangible and engaging experience…
Read MoreAlBalad Historic District
AlBalad Historic District Wayfinding DesignServices Ministry of CultureClient JeddahLocation 2022Completed PenguinCube developed a comprehensive masterplan-level wayfinding strategy and signage design for AlBalad Historic District in Jeddah, Saudi Arabia, for the Ministry of Culture. As Jeddah’s UNESCO-designated historic nucleus, AlBalad presents a unique urban environment where heritage architecture, cultural destinations, public spaces and contemporary visitor experiences…
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