Sharjah Art Foundation
ClientSharjah Art Foundation
LocationSharjah, UAE
ServiceWayfinding and Signage Design
Launched inMarch 2017
A delicate and raw wayfinding system at the heart of historical Sharjah.
Sharjah Art Foundation brings a broad range of contemporary art and cultural programmes to the communities of Sharjah, the UAE and the region. PenguinCube was commissioned to develop a wayfinding and signage masterplan for its permanent buildings, temporary events, and future expansion.
Permanent signage is embedded into both heritage and contemporary buildings.
The result is a minimal, raw, and refined modular concrete system that is integrated within the city’s heritage and existing houses.
Modular movable elements are integrated in the environment when needed.
A pictogram family was created to compliment the simplicity of the elements.
We went through several trials to get the perfect result.
