Khorfakkan Corniche

Khorfakkan Corniche Wayfinding DesignServices ShurooqClient SharjahLocation 2019Completed This project blends natural elements with vibrant panels, evoking a coastal charm. Employing verticality, playful sculptures, and strategic cut-outs, the signage ensures minimal obstruction of the scenic views remaining lively. The 3-km stretch of beautiful beach Manufacturing process Placemaking installations A modern beachfront for a historic town Visit…

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Cartwheel

Cartwheel Product DesignServices Hamad Bin Khalifa UniversityClient DohaLocation 2013Completed Student residences built for sustainability A 1200 residence facility for Qatar foundation was being inaugurated, and the student affairs team wanted to gift students moving into the facility a gift, but not any gift. They wanted an object made from the waste generated from the construction…

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Al Duhu and Old Hilla

Al Duhu and Old Hilla Wayfinding DesignServices Royal Commission for Riyadh CityClient TAACollaboration RiyadhLocation 2022Completed Vibrantly playful and yet traditionally inspired signage design to guide through an immersive cultural experience, with its rich architecture and open spaces. The colour-zoning strategy comes to life with geometric patterns, illustrations and variable fonts to make the user experience…

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Shindagha Historic District

Shindagha Historic District Wayfinding DesignServices Dubai MuniciplaityClient DubaiLocation 2024Completed Cultural immersion and easy navigation are made simple with colour-coded zones that match the themes of traditional houses. Our modern design wraps signs around metal structures throughout the Siqqas, blending seamlessly with the Historic District. Visit the Shindagha Musuem

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SGTS World Heritage Sites

SGTS World Heritage Sites Wayfinding DesignServices Government of SharjahClient SharjahLocation 2018Completed Versatile forms and adaptable shapes integrate with the needs of the sites to build an immersive experience made possible by a wayfinding system that adapts to its context and surroundings. Sign by sign, the user engages with the structures to learn more about the…

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Rua al Madinah

Rua al Madinah Wayfinding DesignServices DLR GroupClient MedinahLocation 2023Completed We’ve crafted three distinct signage families, each tailored to complement the unique style of our three hotels, enhancing their individual character while seamlessly integrating into the overall design aesthetic. Visit the hotel

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Qatalum

Qatalum Wayfinding DesignServices Qatar EnergyClient DohaLocation 2014?Completed Heavy industry A modular system, easing navigation needs for 2000 workers Zoning of the industrial estate Sign typologies designed to carry large amounts of information The industrial estate

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Marsana

Marsana Wayfinding DesignServices GHDClient Abu DhabiLocation 2019Completed Marsana offers access to a range of attractions and a charming marina. Marsana is the newest beachfront destination in Abu Dhabi. A mix of restaurants, boardwalks, and sports facilities, this is a must go-to-destination. PenguinCube was tasked with developing the wayfinding and signage design strategy from concept through…

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Al Messila

Al Messila Wayfinding DesignServices Private Engineering OfficeClient DohaLocation 2018Completed An extensive ladies’ wellness retreat and state-of-the-art health centre. Al Massila, is a Marriot operated, ultra-luxury resort in the heart of Doha. Dedicated for women, this development with hotel, wedding halls, restaurants, spa and kids entertainment rooms will be sure to delight. PenguinCube was mandated to develop the…

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Dubai Hills Estate

Dubai Hills Estate Design StrategyServices EmaarClient DubaiLocation 2021Completed A uniquely designed community set around a magnificent 18-hole championship golf course. Our team was mandated with developing a unified naming strategy for the development. Our solution was to design a toolkit with a step-by-step process for defining, positioning, and selecting names of buildings, residential communities, parks,…

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