321 Sports

PenguinCube_Wayfinding and Signage Design_321-Sports

321 Sports Wayfinding DesignServices MODONClient BDPCollaboration Abu DhabiLocation 2022Completed Inspired by the existing identity, this direction uses the brand’s elements and adapts them to the new context. The lines, a characteristic element of sports fields, are also inspired by the brand’s pattern: a bold line that breaks but connects and continues in different ways. Where…

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Lecture Hall

PenguinCube_Wayfinding and Signage Design_Lecture-Hall

Lecture Hall Wayfinding DesignServices Private OfficeClient PragmaCollaboration Abu DhabiLocation 2024Completed With a focus on clean, white lines, our design for the wayfinding system in the Lecture Hall of Abu Dhabi embodies minimalism, elegance, and sleekness, harmonizing effortlessly with the architecture and seamlessly blending within its color scheme of white and gold. White, gold, and just…

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The Point

PenguinCube_Wayfinding and Signage Design_Abha-The-Point

The Point Wayfinding DesignServices Red Sea MarketClient DLR GroupCollaboration AbhaLocation 2024Completed This wayfinding project blends natural elements with vibrant panels, evoking a coastal charm. Employing verticality, playful sculptures. Wayfinding with a coastal twist

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Canopy by Hilton

Canopy by Hilton Wayfinding DesignServices Red Sea MarketClient DLR GroupCollaboration AbhaLocation 2024Completed This wayfinding project blends natural elements with vibrant panels, evoking a coastal charm. Employing verticality, playful sculptures. Wayfinding with a regional twist

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Liwa Camp Site

PenguinCube_Wayfinding and Signage Design_Liwa-Camp-Site

Liwa Camp Site Wayfinding DesignServices MODONClient Aperture Design StudioCollaboration Abu DhabiLocation 2021Completed Our team was mandated to develop the wayfinding and signage design for the project. Our solution was a serine and simple approach that makes use of natural materials such as copper and stone to integrate and blend with the natural environment. Where simplicity…

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JAX District

PenguinCube_Wayfinding and Signage Design_Jax-Masterplan

JAX District Wayfinding DesignServices Diriyah Biennale FoundationClient OMACollaboration RiyadhLocation 2024Completed For JAX District, we developed a comprehensive signage and wayfinding strategy and design in collaboration with OMA, seamlessly integrating with the district’s eclectic character. Supporting its transformation from an industrial heritage site into a dynamic creative hub, our approach enhances navigation while preserving JAX’s unique…

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Laheq Island

PenguinCube_Wayfinding and Signage Design_Laheq-Island

Laheq Island Wayfinding DesignServices Red Sea GlobalClient Red SeaLocation 2024Completed Taking inspiration from the untamed and organic setting of the site, this choice incorporates features of the reef and terrain that embody wayfinding, resulting in a distinct arrangement. A system grounded in reef, sand, and sea See how our designs bring the island to life

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Qiddiya City

PenguinCube_Wayfinding and Signage Design_Qiddiya-City

Qiddiya City Wayfinding DesignServices Qiddiya Investment CompanyClient RiyadhLocation 2023Completed We developed a comprehensive signage and wayfinding masterplan guidelines for Qiddiya City. Our work focused on creating a cohesive system across the city’s diverse districts, aligning with Qiddiya’s visionary identity, and ensures a seamless experience from arrival to destination. Follow the signs to the extraordinary

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Kinan Mall Ceilings

PenguinCube_Experience-Design_Kinan-Ceilings

Kinan Mall Ceilings Spatial DesignServices Kinan MallClient DLR GroupCollaboration JeddahLocation 2021Completed This sound installation blends spatial design with sculptural art. Pipes twist and float in space, carefully engineered to appear weightless—each joint concealed, each connection a hidden trick. It’s a structure that demands artistic precision, fine-tuned on-site to deliver a striking visual and sonic experience.…

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Kinan Mall Baskets

PenguinCube_Experience-Design_Kinan-Baskets

Kinan Mall Baskets Spatial DesignServices Kinan MallClient DLR GroupCollaboration JeddahLocation 2021Completed Palm weaving is one of the oldest human crafts. In Saudi homes, it provided roofs, walls, baskets, and mats—woven by women as part of daily life. Fronds were split, boiled, dyed, and dried. This traditional technique inspired our ceiling installation, which not only celebrated…

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