Islamic Art Biennale

PenguinCube-Wayfinding and Signage Design-IAB

Islamic Art Biennale Wayfinding DesignServices Diriyah Biennale FoundationClient OMACollaboration JeddahLocation 2025Completed For the Second Edition of the Islamic Arts Biennale at the iconic Hajj Terminal in Jeddah, we collaborated with OMA to develop an integrated wayfinding strategy—extending from 10 km away to the smallest Art Objects on display. This encompassed road navigation leading to the…

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Al Mugheirah Mangrove Walk

PenguinCube-Wayfinding and Signage Design-Al-Mugheirah-Mangrove-Walk

Al Mugheirah Mangrove Walk Wayfinding DesignServices MODONClient GHDCollaboration Abu DhabiLocation 2022Completed The signage and wayfinding design approach is to utilise beyond wayfinding elements and interpretive signage to engage visitors and mark as a must visit destination. A boardwalk like no other Lose yourself in nature’s masterpiece Discover the wild wonders Explore mangroves, meet wildlife, and…

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OAG Aviation Boulevard

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OAG Aviation Boulevard Wayfinding DesignServices Oman Aviation GroupClient AtkinsCollaboration MuscatLocation 2020Completed The theme of aviation is carried through the architecture, landscape and interior design and consequently extended through to the wayfinding and signage design. Designed for today’s travellers Guiding through every touchpoint Functionality in modern spaces A bold new look

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Mariott Autograph Hotel AlUla

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Mariott Autograph Hotel AlUla Wayfinding DesignServices UDC AlUla Development CompanyClient BLACKCollaboration AlUlaLocation 2023Completed The project consists of different functions that needed to be identified, as a support to the journey. Inspired by elements from the Nabatean architecture and landscape and applied them as textures for pictograms and arrows.

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Lebanon Waterfront City

PenguinCube-Wayfinding and Signage Design-Lebanon-Waterfront-City

Lebanon Waterfront City Wayfinding DesignServices Majid Al FuttaimClient BeirutLocation 2014Completed We created a clear, simple wayfinding that supports efficient navigation across the master plan. Inspired by the sea, the wave is embodied in the form of wayfinding elements. Each building is identified with high-visibility signage featuring straightforward, informative design elements that ensure easy identification from…

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OAG Terminal 50

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OAG Terminal 50 Spatial DesignServices Oman Aviation GroupClient MuscatLocation 2019Completed At the heart of the concept, “Looking back to look forward” is our method to achieve the synergy between the Terminal’s previous function with its future. The project aims to preserve history, heritage, and memory while presenting a canvas for its users to progress. Bridging…

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Address Hotels

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Address Hotels Wayfinding DesignServices Emaar Hospitality GroupClient DubaiLocation 2017Completed With more than 8 developments in Downtown Dubai with the “Address” brand, may visitors have been ending up at wrong destinations. Our assignment was to develop a strategy to improve road signage that ensures users reach their intended destinations. Helping You Find Your Way in Downtown…

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Crowne Plaza

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Crowne Plaza Wayfinding DesignServices Pearl Azure HospitalityClient DubaiLocation 2018Completed One of the most popular and iconic mixed-use complexes in Dubai. The new wayfinding and signage design created an experience for users that was modern, simple and straightforward. Modern Infographics for Easy Navigation Elegance in Every Corner Relax, Refresh, and Recharge

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Special Logistics Zone

PenguinCube-Wayfinding and Signage Design-SILZ

Special Logistics Zone Wayfinding DesignServices MATARAT HoldingClient SystematicaCollaboration RiyadhLocation 2024Completed In designing a logistic zone with heavy truck traffic, we implemented clear guidelines for wayfinding and signage that prioritize safety, efficiency, and visibility.

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KAUST

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KAUST Design StrategyServices Saudi AramcoClient King Abdallah Economic CityLocation 2010Completed Restudied the specs of the signs and amended them in a way that would not effect the design but would cost less to manufacture. This project was extremely fast-tracked and the challenge was to get the job done in the short allocated time and within…

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