QNFSP

QNFSP Spatial DesignServices QNFSPClient DohaLocation 2012Completed An immersive learning experience about food, water, and energy solutions. The Qatar National Food Security Programme (QNFSP) is a national initiative designed to address the food security challenges in Qatar, a country highly dependent on food imports. PenguinCube was commissioned to create an interactive media-rich pavilion that showcases QNFSP’s…

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MyTown

MyTown Wayfinding DesignServices ICANOClient SystematicaCollaboration Kuala LumpurLocation 2016Completed IKEA + Mall. MyTown is a retail and leisure destination in the district of Cheras. Anchored by IKEA the mall has 7000 car parking spots, several department stores, cinemas and restaurants.  With access through Mass Rapid Transit (MRT/Metro), bus, car, motorbike, and pedestrian; and having parking floors below and above the main…

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SAHAB

SAHAB Design StrategyServices Oman Aviation GroupClient MuscatLocation 2019Completed Enhancing the User Experience at the Airport. PenguinCube was part of Oman Aviations Group’s Change Management Office and supported the “Sahab” (meaning clouds) program with experience design know-how delivered through workshops, lectures and team activities. The purpose of our team’s involvement was to support the development of…

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Surf Ranch

Surf Ranch Wayfinding & Signage DesignServices ModonClient BDP/Aperture Design Studio/GHDCollaboration Abu DhabiLocation 2022Completed Enhancing the navigational experience with cohesive and impactful wayfinding and signage designs by complementing tourism, recreation infrastructure and elevating recreational offerings. Take a surf

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Meraas City Walk Park

Meraas City Walk Park Wayfinding DesignServices Dubai Holding Real EstateClient Aperture Design StudioCollaboration DubaiLocation 2014Completed The design concept seamlessly integrates landscape and natural elements to blend urban aspects with a nostalgic feel. Enhancing the sense of community and human connection, creating a contemporary and inviting environment. Quirky pictograms for a multi-activity park Find a friend…

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Masdar City

Masdar City Wayfinding DesignServices Ministry of CultureClient GHDCollaboration Abu DhabiLocation 2023Completed The wayfinding and signage system focuses on enhancing navigation through consistent and strategically placed signage that highlights unique architectural features and key landmarks. Understand user behaviours in a digitally connected world Easy to read city maps High contrasts and easily legible systems The city…

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Souq Al Mina

Souq Al Mina Wayfinding DesignServices AldarClient Abu DhabiLocation 2021Completed Providing an engaging experience that blends tradition with modernity, acts as a point of interest for both residents and visitors, encouraging them to explore the city’s heritage while embracing its evolving character. The Souq vibe Preserving the heritage and vibrancy of the market Visit the seaside…

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AlBalad Historic District

AlBalad Historic District Wayfinding DesignServices Ministry of CultureClient JeddahLocation 2022Completed The development of a comprehensive wayfinding strategy and signage design at a masterplan level, aimed to serve Al-Balad, Jeddah’s UNESCO-designated historic nucleus for the next 50 years. Maintaining the charm of the historic district Complex web of street networks simplified Integrated design Visit the historic…

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Nad Al Sheba Mall

Nad Al Sheba Mall Wayfinding DesignServices GenslerClient DubaiLocation 2024Completed The redevelopment project transforms the visitor experience with an impactful wayfinding and signage system, enhancing navigation and cohesion. It connects back to the community with simple, refined lines that bridge navigation and elevated style. Shop, dine and unwind in style

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Stars of Science

Stars of Science Spatial DesignServices Qatar FoundationClient DohaLocation 2014Completed Our meticulous approach ensures seamless transitions between contestants, crew, jury, and attendees, reflecting the dynamic nature of the competition. The narrative highlights significant moments and creates a cohesive experience. A prime time event Patterns with hidden cameras It’s a work in progress Meet the stars A…

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