Al Messila

Al Messila Wayfinding DesignServices Private Engineering OfficeClient DohaLocation 2018Completed An extensive ladies’ wellness retreat and state-of-the-art health centre. Al Massila, is a Marriot operated, ultra-luxury resort in the heart of Doha. Dedicated for women, this development with hotel, wedding halls, restaurants, spa and kids entertainment rooms will be sure to delight. PenguinCube was mandated to develop the…

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Dubai Hills Estate

Dubai Hills Estate Design StrategyServices EmaarClient DubaiLocation 2021Completed A uniquely designed community set around a magnificent 18-hole championship golf course. Our team was mandated with developing a unified naming strategy for the development. Our solution was to design a toolkit with a step-by-step process for defining, positioning, and selecting names of buildings, residential communities, parks,…

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747 Hangar

747 Hangar Spatial DesignServices Oman Aviation GroupClient MuscatLocation 2020Completed An exhibit fit for the mighty Royal Omani Boeing 747. The project showcases the Sultan of Oman’s former Royal Aircraft Boeing 747SP ‘Sohar’ in The Aviation Hanger. A comprehensive purpose-built experience that ties the culture and heritage of Omani aviation into one experience.   The Boeing 747SP…

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Alserkal Avenue

Alserkal Avenue Wayfinding DesignServices Alserkal AvenueClient DubaiLocation 2016Completed Society for Experimental Graphic Design Honor AwardAward Winning Project The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai. Creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size. The objective was to make the new…

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Forgotten Cities Hiking Trail

Forgotten Cities Hiking Trail Wayfinding DesignServices Swiss Agency for Development and CooperationClient MERSTCollaboration AleppoLocation 2007Completed Society for Experiential Graphic Design Honor AwardAward Winning Project Ancient Towns, 40 KM of trail, 200 signs. The Forgotten Cities (Also known as the Dead Cities) are a group of 700 abandoned villages in northwest Syria between Aleppo and Idlib. Built…

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AMAALA

AMAALA Wayfinding DesignServices Red Sea GlobalClient Red SeaLocation 2021Completed A purpose-built resort town for the ultra-wealthy. We create transformative personal journeys inspired by the arts, wellness, and the purity of the Red Sea. Our role was to define the masterplan signage and design strategy and design principles to allow the multiple teams and projects on…

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Bookshelf

Bookshelf Spatial DesignServices Ashkal Alwan Homeworks AcademyClient BeirutLocation 2011Completed Society for Experimental Graphic Design Honor AwardAward Winning Project The Ashkal Alwan Home Workspace is a scholarship-driven contemporary arts school and artist residency space. It is entirely funded by donations from organizations and individuals. The school wished to recognize these donors, and invite others to participate…

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Al Warqa’a Mosque

Al Warqa’a Mosque Spatial DesignServices Al GhurairClient Ibda DesignCollaboration DubaiLocation 2016Completed A revisit of traditional Arabesque elements and notions. We designed a pattern that also has 3 levels of depth that represent an abstraction of the three basic stances of the praying ritual. This mosque has a distinctive architectural design language that has a fluid…

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Meet d3

Meet d3 Spatial DesignServices TECOMClient DubaiLocation 2015Completed A 3-day mega design festival to launch Dubai’s creative design hub. Dubai Design District (d3) is one of the newest Free Zone developments in Dubai. Dedicated and on a mission to make Dubai a regional and international hub for Design. The Management team of the District wanted “to put…

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Jubail Island

Jubail Island Wayfinding DesignServices DLR GroupClient Abu DhabiLocation 2021Completed Located between Yas and Saadiyat Islands in Abu Dhabi, is a low-impact, low-density community with distinct villages integrated into natural landscapes and waterways. The wayfinding design reflects the Island’s commitment to nature preservation and sustainability, using materials and placements that minimize visual disruption. Departing from traditional…

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