Posts by Tammam
747 Hangar
747 Hangar Spatial DesignServices Oman Aviation GroupClient MuscatLocation 2020Completed An exhibit fit for the mighty Royal Omani Boeing 747. The project showcases the Sultan of Oman’s former Royal Aircraft Boeing 747SP ‘Sohar’ in The Aviation Hanger. A comprehensive purpose-built experience that ties the culture and heritage of Omani aviation into one experience. The Boeing 747SP…
Read MoreAlserkal Avenue
Alserkal Avenue Wayfinding DesignServices Alserkal AvenueClient DubaiLocation 2016Completed Society for Experimental Graphic Design Honor AwardAward Winning Project The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai. Creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size. The objective was to make the new…
Read MoreForgotten Cities Hiking Trail
Forgotten Cities Hiking Trail Wayfinding DesignServices Swiss Agency for Development and CooperationClient MERSTCollaboration AleppoLocation 2007Completed Society for Experiential Graphic Design Honor AwardAward Winning Project Ancient Towns, 40 KM of trail, 200 signs. The Forgotten Cities (Also known as the Dead Cities) are a group of 700 abandoned villages in northwest Syria between Aleppo and Idlib. Built…
Read MoreAMAALA
AMAALA Wayfinding DesignServices Red Sea GlobalClient Red SeaLocation 2021Completed A purpose-built resort town for the ultra-wealthy. We create transformative personal journeys inspired by the arts, wellness, and the purity of the Red Sea. Our role was to define the masterplan signage and design strategy and design principles to allow the multiple teams and projects on…
Read MoreBookshelf
Bookshelf Spatial DesignServices Ashkal Alwan Homeworks AcademyClient BeirutLocation 2011Completed Society for Experimental Graphic Design Honor AwardAward Winning Project The Ashkal Alwan Home Workspace is a scholarship-driven contemporary arts school and artist residency space. It is entirely funded by donations from organizations and individuals. The school wished to recognize these donors, and invite others to participate…
Read MoreAl Warqa’a Mosque
Al Warqa’a Mosque Spatial DesignServices Al GhurairClient Ibda DesignCollaboration DubaiLocation 2016Completed A revisit of traditional Arabesque elements and notions. We designed a pattern that also has 3 levels of depth that represent an abstraction of the three basic stances of the praying ritual. This mosque has a distinctive architectural design language that has a fluid…
Read MoreMeet d3
Meet d3 Spatial DesignServices TECOMClient DubaiLocation 2015Completed A 3-day mega design festival to launch Dubai’s creative design hub. Dubai Design District (d3) is one of the newest Free Zone developments in Dubai. Dedicated and on a mission to make Dubai a regional and international hub for Design. The Management team of the District wanted “to put…
Read MoreJubail Island
Jubail Island Wayfinding DesignServices DLR GroupClient Abu DhabiLocation 2021Completed Located between Yas and Saadiyat Islands in Abu Dhabi, is a low-impact, low-density community with distinct villages integrated into natural landscapes and waterways. The wayfinding design reflects the Island’s commitment to nature preservation and sustainability, using materials and placements that minimize visual disruption. Departing from traditional…
Read MoreQNFSP
QNFSP Spatial DesignServices QNFSPClient DohaLocation 2012Completed An immersive learning experience about food, water, and energy solutions. The Qatar National Food Security Programme (QNFSP) is a national initiative designed to address the food security challenges in Qatar, a country highly dependent on food imports. PenguinCube was commissioned to create an interactive media-rich pavilion that showcases QNFSP’s…
Read MoreMyTown
MyTown Wayfinding DesignServices ICANOClient SystematicaCollaboration Kuala LumpurLocation 2016Completed IKEA + Mall. MyTown is a retail and leisure destination in the district of Cheras. Anchored by IKEA the mall has 7000 car parking spots, several department stores, cinemas and restaurants. With access through Mass Rapid Transit (MRT/Metro), bus, car, motorbike, and pedestrian; and having parking floors below and above the main…
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