LocationAMAALA, Saudi Arabia
ServiceWayfinding and Signage Design
An ultra-luxury resort in the Red Sea.
We create transformative personal journeys inspired by the arts, wellness, and the purity of the Red Sea. That is the defining statement of AMAALA, a purpose-built resort town for the ultra-wealthy.
Our role was to define the masterplan signage and design strategy and design principles to allow the multiple teams and projects on the site to develop their signage with consistency and a baseline standard.