AMAALA
Wayfinding Design
Services
Red Sea Global
Client
Red Sea
Location
2021
Completed
A purpose-built resort town for the ultra-wealthy.
We create transformative personal journeys inspired by the arts, wellness, and the purity of the Red Sea.
Our role was to define the masterplan signage and design strategy and design principles to allow the multiple teams and projects on the site to develop their signage with consistency and a baseline standard.
A comprehensive wayfinding strategy to connect Amaala
The captivating beauty of both land and red sea
