Wayfinding Design

Services

Alserkal Avenue

Client

Dubai

Location

2016

Completed

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The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai.

Creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size.

The objective was to make the new and old parts of the development appear seamless.

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What does an industrial switchboard do?

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build it and they will come

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Though designed for the inauguration, the arrows proved so popular they are now deployed whenever there is an event

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Is this arrow even designed?

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Visit the Avenue - a not to miss Dubai stop