Alserkal Avenue Wayfinding DesignServices Alserkal AvenueClient DubaiLocation 2016Completed The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai. Creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size. The objective was to make the new and old parts of the development appear seamless. What does an industrial switchboard do? build it and they will come Though designed for the inauguration, the arrows proved so popular they are now deployed whenever there is an event Is this arrow even designed? Visit the Avenue - a not to miss Dubai stop