Alserkal Avenue
ClientAlserkal Avenue
LocationDubai, UAE
ServiceWayfinding and Signage Design
Completed inJune 2016
The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai.
Alserkal Avenue, a private compound of warehouses, is home to the city’s trendiest cultural spots, with a multitude of creative spaces, contemporary galleries, museums and artist residences. PenguinCube was involved in creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size.
The signage concept is inspired from the brand, using thin vertical lines and elements.
Maintaining a strong industrial urban theme was crucial for the seamless integration with the environment.
To simplify maintenance, standard fluorescent lamp sizes were used.
The directory uses analog switches to help visitors locate their destinations.
Pictograms and arrows were designed to work with the system.
