Emaar Beachfront
Wayfinding Design
Services
Emaar
Client
Benoy
Collaboration
Dubai
Location
2019
Completed
Series of residential towers with breathtaking views to JBR, The Palm Jumeirah, and Dubai Marina. The masterplan wayfinding, and signage design guidelines that will be applied by each of the towers to ensure consistency.
A simple street network but a complex skyline
Ensuring high brand visibility from land and sea
