Alserkal Avenue
Wayfinding Design
Services
Alserkal Avenue
Client
Dubai
Location
2016
Completed
Society for Experimental Graphic Design Honor Award
Award Winning Project
The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai.
Creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size.
The objective was to make the new and old parts of the development appear seamless.
What does an industrial switchboard do?
Build it and they will come
Though designed for the inauguration, the arrows proved so popular they are now deployed whenever there is an event
Is this arrow even designed?
