meet d3

ClientDubai Design District
LocationDubai, UAE
ServiceSpatial Design
Completed inApril 2015

In collaboration with Wanders Wagners Architects and Done Events.

A 3-day mega design festival to launch Dubai's creative design hub.

Dubai Design District (d3) is one of the newest Free Zone developments in Dubai. Dedicated and on a mission to make Dubai a regional and international hub for Design. The Management team of the District wanted “to put d3 on the map” and decided to do so by a 3-day mega design festival.


Designing a user experience from head to toe.

PenguinCube collaborated with Wanders Wagners Architects to design the overall event experience. This task entailed the entire user experience from arriving at the venue by car or public transport, to entering the venue, to discovering all of the exhibitors, F&B, and entertainment, and to finally leaving again.

A monumental beacon imprinting a feature landmark to the destination.


Experiential pylons greeted visitors in and out of the venue.

An interactive pavilion that lights up. Codenamed dragon skin.

Spacial branding for the full site, and to all applications.

A few days earlier. Hard hat zone.

Visit d3!

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