Dubai Hills Estate
ServiceCommunity Naming Strategy and Guidelines
A uniquely designed community set around a magnificent 18-hole championship golf course.
DUBAI HILLS ESTATE is an EMAAR development of luscious landscaped greens and pristine fairways with an iconic backdrop of the Burj Khalifa and the Dubai skyline. Our team was mandated with developing a unified naming strategy for the development. Our solution was to design a toolkit with a step-by-step process for defining, positioning, and selecting names of buildings, residential communities, parks, amenities, streets, and neighbourhoods.