Alserkal Avenue
ClientAlserkal Avenue
LocationDubai, UAE
ServiceWayfinding and Signage Design
Completed inJune 2016
The heart and catalyst of the regeneration of Al Quoz industrial district in Dubai.
Alserkal Avenue, a private compound of warehouses, is home to the city’s trendiest cultural spots, with a multitude of creative spaces, contemporary galleries, museums and artist residences. PenguinCube was involved in creating a seamless wayfinding system for the masterplan when it inaugurated its expansion, doubling its previous size.